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Do Your Customers Know When You’re Open?

November 6, 2019

If your own, run, or market a business, the holiday season can be a tricky time of the year to navigate. There are a lot of important dates to keep track of: Veteran’s Day, Thanksgiving, Hanukkah, Christmas, New Years, etc. Keeping track of any business’s hours can be difficult with the added stress of the holiday season. Do you have a plan for updating your operating hours regularly through the end of the year?

While some customers still rely on word of mouth or physically posted hours through the holidays, more consumers rely on mobile search engines and voice search to stay informed. As a business owner, it’s your job to ensure your customers know when you’re open throughout the end of the year. One way to keep your customers informed is by making sure your business hours are accurate and up-to-date online.

Business Listing Management“An online presence is important for both local and global businesses, especially those with physical location,” states Search Engine Journal. “It may seem slightly counterintuitive for a local business to focus time on developing their online presence, until you realize that this is precisely where their customers are making buying decisions.”

How can you find time to run your business during the busy holiday season, balance your own holiday commitments, and keep your business hours updated on multiple websites, apps, and search engines? Use a Business Listing Management service. Business Listing Management uses software to efficiently manage a business’s name, addresses, phone numbers, and operating hours data for over 100 websites, search engines, apps, voice assistants, GPS systems, and social networks.

Understanding SEO – How Customers Find Your Business

Search engine optimization, or SEO, is the practice of constructing websites to gain organic traffic. Organic traffic, or website visitors you gain from unpaid sources like search engines, listings pages, and social media, hinges on how optimized your website is to align with search engine algorithms.

If search engines don’t think your website is user-friendly, accurate, and a reliable source of information that closely matches typical user search terms, your website won’t receive good search rankings. Bad search rankings translate to fewer website visitors and bad SEO. Inaccurate address and hours of operation data can also damage your SEO value.

Business Listing Management and SEO

Consumers on Google’s properties make billions of searches each day. Critical business data, including names, addresses, and phone numbers appear on Google, Yelp, Facebook and dozens more apps, search engines, and directories. To a search engine algorithm, minor differences like abbreviations used in addresses make your business look inconsistent and ineffective. Common data discrepancies also include hours of operation and days open.

For example, let’s look at the following addresses:

  • 110 S. Main St., Suite 600
  • 110 South Main St., Ste. 600
  • 110 S. Main Street., Suite 600

To a human reader, these addresses look the same. We can infer that St. means street, S. means south, and Ste. means suite. Search engine algorithms interpret this information differently. Minor differences, like abbreviating the word “street” can make your business data look inconsistent to the search engine’s algorithm. If your business’s location data is inconsistent, your SEO value can suffer.

This information is also true for your operating hours. Even if your website says your business is closed on Christmas Eve, Google won’t necessarily update the business hours customers see when they search for your business online. You need to update and verify your business hours are correct on Google, Yelp, Facebook—anywhere customers could find your business online.

You can spend hours manually updating this information, or you can use a Business Listing Management service to maintain your holiday hours.

Upcoming 2019 Holidays

When updating your 2019 holiday hours, ensure you’re accounting for all upcoming holidays, even if you or your business doesn’t officially celebrate or participate.

  • Veteran’s Day. Monday, November 11, 2019
  • Thanksgiving. Thursday, November 28, 2019
  • Black Friday. Friday, November 29, 2019
  • Small Business Saturday. Saturday, November 30, 2019
  • Cyber Monday. Monday, December 2, 2019
  • Hanukkah. Sunday, December 22, 2019 – Monday, December 30, 2019
  • Christmas Eve. Tuesday, December 24, 2019
  • Christmas. Wednesday, December 25, 2019
  • New Year’s Eve. Tuesday, December 31, 2019
  • New Year’s Day. Wednesday, January 1, 2019

How Much Does Business Listing Management Cost?

The price of Business Listing Management services typically depends on the number of business locations. Expect the service price to increase with the number of locations you need to manage. Furthermore, be sure to investigate the number of listings included in the service and how often they’re updated. Keep in mind that your time is money for your business. How much time do you waste updating hours when you could be focusing on running your business?

Before you begin looking for a Business Listing Management provider, you should research and document your existing business listings. This research will help you understand your state of your business listings and the amount of work a provider will need to complete to get you started on the service.

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We Make Things Easier.

High Touch can help you examine your existing business listings, SEO, and website to help you provide your customers with the information they want. Contact us today to see how your business can benefit from expert website and technology services.

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