Update Holiday Hours Effectively With Business Listing Management Services
If you own, run, or market a business, keeping track of the holidays throughout the year can be tricky and time-consuming. Do you have a plan for updating your company’s holiday hours?
While some customers still rely on word of mouth or physically posted hours through the holidays, more consumers are relying on mobile search engines and voice search to stay informed. As a business owner, it’s your job to ensure your customers know when you’re open. One way to keep your customers informed is by making sure your business hours are accurate and up-to-date online.
Listing Management Services Make Things Easier for Your Business
“An online presence is important for both local and global businesses, especially those with a physical location,” states Search Engine Journal. “It may seem slightly counterintuitive for a local business to focus time on developing their online presence until you realize that this is precisely where their customers are making buying decisions.”
How can you find time to run your business, balance your holiday commitments, and keep your business hours updated on multiple websites, apps, and search engines? Use a Business Listing Management service. Business Listing Management uses software to efficiently manage a business’s name, address(es), phone number(s), and operating hours data for over 100 websites, search engines, apps, voice assistants, GPS systems, and social networks.
Understanding SEO – How Customers Find Your Business
Search engine optimization, or SEO, is the practice of constructing websites to gain organic traffic. Organic traffic consists of website visitors you gain from unpaid sources like search engines, listings pages, and social media. Organic traffic hinges on how optimized your website is to align with search engine algorithms. Learn more about organic traffic.
If search engines don’t think your website is user-friendly, accurate, and a reliable source of information that closely matches typical user search terms, your website won’t receive good search rankings. Bad search rankings translate to fewer website visitors and bad SEO. Inaccurate and/or inconsistent business name, address, and/or phone number can also damage your SEO value.
Why Updating Holiday Hours Matters for SEO
Consumers on Google’s properties make billions of searches each day. Critical business data, including names, addresses, and phone numbers, appear on Google, Yelp, Facebook, and dozens more apps, search engines, and directories. To a search engine algorithm, minor differences like abbreviations used in addresses make your business look inconsistent and ineffective. Common data discrepancies also include hours of operation and days open.
For example, let’s look at the following addresses:
- 110 S. Main St., Suite 600
- 110 South Main St., Ste. 600
- 110 S. Main Street., Suite 600
To a human reader, these addresses look the same. We can infer that St. means street, S. means south, and Ste. means suite. Search engines interpret this information differently. Like abbreviating the word “street,” minor differences can make your business data look inconsistent to the search engine. If your business’s location data is conflicting, your SEO value can suffer.
This information is also true for your operating hours. Even if your website says your business is closed on Christmas Eve, Google won’t necessarily update the business hours customers see when searching for your business online. You need to update and verify your business hours are correct on Google, Yelp, Facebook—anywhere customers could find your business online.
You can spend hours manually updating this information, or you can use a Business Listing Management service to maintain your holiday hours.
2026 Business Holiday Hour Updates
When updating your 2026 holiday hours, ensure you’re accounting for all upcoming holidays.
- Martin Luther King Jr. Day. Monday, January 19, 2026
- President’s Day. Monday, February 16, 2026
- Memorial Day. Monday, May 25, 2026
- Juneteenth National Independence Day. Friday, June 19, 2026
- Independence Day. Friday, July 3, 2026
- Labor Day. Monday, September 7, 2026
- Indigenous Peoples’ Day/Columbus Day. Monday, October 12, 2026
- Veteran’s Day. Wednesday, November 11, 2026
- Thanksgiving. Thursday, November 26, 2026
- Black Friday. Friday, November 27, 2026
- Small Business Saturday. Saturday, November 28, 2026
- Cyber Monday. Monday, November 30, 2026
- Hanukkah. Friday, December 4, 2026 – Saturday, December 12, 2026
- Christmas Eve. Thursday, December 24, 2026
- Christmas. Friday, December 25, 2026
- Kwanzaa. Saturday, December 26, 2026 – Friday, January 1, 2027
- New Year’s Eve. Thursday, December 31, 2026
- New Year’s Day. Friday, January 1, 2027
How Much Does Business Listing Management Cost?
The price of Business Listing Management services typically depends on your number of locations. Expect the service price to increase with the number of locations you need to manage. Furthermore, be sure to investigate the number of listings included in the service and how often they’re updated. Keep in mind that your time is money for your business. How much time do you waste updating hours when you could be focusing on running your business?
Before you begin looking for a Business Listing Management provider, research and document your existing business listings. This research will help you understand the state of your business listings and the amount of work a provider will need to complete to get you started on the service.
We Make Things Easier.
High Touch can help you examine your existing business listings, SEO, and website to help you provide your customers with the information they want. Contact us today to see how your business can benefit from expert website and technology services.