Search engine optimization, or SEO, is the practice of constructing websites to gain organic traffic. Organic traffic, or website visitors you gain from unpaid sources like search engines, listings pages, and social media, hinges on how optimized your website is to align with search engine algorithms. If search engines don’t think your website is a user-friendly, accurate, and reliable source of information that closely matches typical user search terms, your website won’t receive good search rankings. Bad search rankings translate to fewer website visitors and bad SEO.
More importantly, if your website ranks well, the content needs to align closely with your business services and goals. Website traffic is great, but it’s better when it converts to new customers.
If you do a quick Google search for SEO, you’ll find that it’s a heated discussion topic among technology and website experts. You might know that generally, SEO is valuable for your business and your website, but do you know why experts place so much emphasis on the importance of SEO? It’s a tough science that’s constantly evolving based on search engine algorithm changes and content trends. Instead of spending time digging through discussion boards for answers, let us handle the SEO work for you.
High Touch follows best practices for SEO strategies when building and assessing websites, including website code validation, speed optimization, strategic content development, and valid folder and file naming. We also research and implement trending SEO tactics that have been proven to boost organic traffic results.
In addition, High Touch employs Google Analytics to monitor and record website visitor data. Google Analytics illustrates where your website traffic is coming from, what your website visitor demographics look like, and how visitors interact with your website. As part of High Touch’s SEO services, we can help you understand what this data means for your business.