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4 Reasons Why Your Business Needs Business Listing Management

March 1, 2019

Business Listing ManagementHave you heard of Business Listing Management? It’s a specialized business service that publishes and maintains your company’s phone numbers, addresses, and other important contact information online. With this service, your business’s data will be consistent and up-to-date on over 100 websites, search engines, apps, voice assistants, GPS systems, and social networks.

This information is critical to maintaining and promoting your business’s online presence. Without consistent and accurate contact information, it’s impossible for potential customers, web crawlers, or search engines to find, verify, and promote your business. Instead of manually posting and maintaining your business’s contact information, let us do the hard work for you.

Are you curious to learn how Business Listing Management can help your business grow? We’ve identified four essential benefits:

1. Improve Your Business’s Findability.

The days of thumbing through the Yellow Pages are long gone. If customers can’t find your business in less than a second on Google, they probably won’t be able to find you at all. Do you have time to add your business’s contact information to 100 different websites?

Let’s take that even further—if a potential customer finds your business on Google, how will they also get the correct address and phone number? What if they click on an old MerchantCircle link? Will the user get an updated address, or will they see your old address from five years ago?

Business Listing Management ensures that potential and existing customers can find your business quickly and accurately. You don’t want to miss out on a big sale because potential customers can’t find your front door or your contact information. Put yourself in the customer’s shoes. What are you going to do if you drive to a business and you find out it has moved or closed? You’re probably going to scroll to the next best listing on Google and head there instead, right? Business Listing Management makes sure that when your business’s contact information displays on the web, the information is accurate, allowing customers to reach your business quickly and easily.

2. Boost Your Search Rankings.

Search engine optimization is a necessity for businesses to maintain a successful online presence. Google places emphasis on creating the best experience for its users. If your business’s contact information is difficult to find and verify, Google probably isn’t going Website Services Listingsto give your webpage a higher ranking than a business with accurate, verifiable information.

Even worse, if your business has no discoverable online presence, it’s almost impossible for potential customers to find it.

With Business Listing Management, you can ensure your business contact information is as accurate and up-to-date on over 100 web listings. Not only will users be able to find your brick-and-mortar location, but Google will reward your improved online user experience with improved search rankings.

3. Get Found on Voice Search.

How much time do you spend analyzing how your business ranks in voice search? If a potential customer asks Alexa, “Show me [business] companies near me,” will your business appear in the results? Like a desktop Google search, these voice search bots match your request with your intent and determine which results will provide the best user experience. Business Listing Management publishes and maintains your business’s contact information so it’s accessible for voice search services, like Amazon’s Alexa.

According to a 2018 study conducted by BrightLocal, “58% of consumers have used voice search to find local business information in the past 12 months (at the time of the study)…46% of voice search users look for a local business on a daily business” 58% and 46% are significant percentages. As voice search technology continues to improve, those numbers will only increase. Get a head of the curve, and make sure Alexa and other voice-guided search engines can direct users to your business.

4. Spend More Time Running Your Business.

Your business information is on hundreds of websites, whether you maintain the data or not. Certain sites exist just to catalog and create databases of business information, like Local Pages and Superpages. Others, like Yelp, give users a platform to share information about businesses.

How often do you check up to make sure you contact information is up-to-date and accurate everywhere on the internet? Subtle differences, like a misspelled road name or listing Ave. instead of avenue, can confuse search engine crawlers. Like we’ve already discussed, if search engine bots struggle finding consistent information about your business, your search rankings will suffer. If your rankings suffer, it will be more difficult for customers to find your business’s webpage.

The simple solution is to implement Business Listing Management. This service actively monitors and maintains your business’s contact information on hundreds of websites, search engines, apps, voice assistants, GPS systems, and social networks. While the Business Listing Management service is working on the tedious task of making sure your business’s contact information is up-to-date, you can focus on more important aspects of your business, like maintaining client relationships.

Check the health of your online business information with help from our listings scan. Instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.

Scan Your Business Now

Does Business Listing Management Sound Like a Good Fit for Your Business?

Contact High Touch Technologies to learn more about the benefits of Business Listing Management or additional website services, such as Website Development, Website Security, Domain Management, and Search Engine Optimization (SEO)

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