Though it’s a service that has been on the market for a while, most small and medium-sized businesses are just now learning about the benefits of Business Listing Management services. On paper, from a small business owner’s perspective, it can seem like an unnecessary luxury—why would you pay someone to update your business’s address on Google for you? Surely, you can find the time in your day to do it yourself, right?
Here’s what you’re missing—Business Listing Management is more than just an address update service. Additionally, Business Listing Management helps you:
- Reach new digital audiences, especially local audiences, which may have never heard of your company before.
- Enhance the way your business appears in Google results.
- Take advantage of voice search technology, like Alexa and Google Home.
- Focus on your running business rather than maintaining tedious digital information.
Are you curious to learn how Business Listing Management can help your business grow? Keep reading, and we’ll show you how it works.
What Is Business Listing Management?
Business Listing Management is a service that publishes and maintains your company’s name, phone numbers, addresses, and other important contact information online. With this service, your business’s data will be consistent and up-to-date across over 100 websites, search engines, apps, voice assistants, GPS systems, and social networks.
Your business’s listing information is critical to maintaining and promoting your business’s online presence. Without consistent and accurate contact information, it’s impossible for potential customers, web crawlers, or search engines to find, verify, and promote your business.
Instead of manually posting and maintaining your business’s contact information, we can do the hard work for you. Learn more about Business Listing Management services.
1. Improve Your Business’s Findability.
The days of thumbing through the Yellow Pages are long gone. If people can’t find your business in less than a second on Google, they probably won’t be able to find you at all. Do you have time to add or verify your business’s contact information on 100 websites today?
Let’s take that even further—if a potential customer finds your business on Google, how will they also get the correct address and phone number? What if they click on an old MerchantCircle link? Will the user get an updated address, or will they see your old address from five years ago?
Business Listing Management ensures that potential and existing customers can find your business quickly and accurately.
You don’t want to miss out on a high-dollar sale because potential customers can’t find your front door or your contact information. Put yourself in the customer’s shoes. What are you going to do if you drive to a business and find out it has moved or closed? You’re probably going to scroll to the next-best listing on Google and head there instead.
Business Listing Management makes sure that when your business’s contact information displays on the web, it’s accurate, allowing customers to contact your business quickly and easily.
2. Boost Your Search Rankings.
Search Engine Optimization (SEO) is a necessity for businesses to maintain a successful online presence. Google optimizes its search pages to create what it thinks is the best experience for its users. If your business’s contact information is difficult to find and verify, Google probably isn’t going to give your webpage a higher ranking than a business with accurate, verifiable information.
Even worse, if your business has no discoverable online presence, it’s almost impossible for potential customers to find it using the internet. Keep in mind the number of people using their mobile phones, searching for business information on the go. For example, finding “the best barbecue restaurant in Kansas City” or the “top-rated repair shop in Dallas.”
With Business Listing Management, you can ensure your business contact information is accurate and up-to-date on over 100 web listings. Not only will users be able to find your brick-and-mortar location, but Google will reward your improved online user experience with improved search rankings. Learn more about how SEO works.
3. Get Found on Voice Search.
How much time do you spend analyzing how your business ranks in voice search? If a potential customer asks Alexa, “Who provides [service] near me,” will your business appear in the results? Like a desktop Google search, these voice search bots match your request with your intent and determine which results will provide the best user experience. Business Listing Management publishes and maintains your business’s contact information, so it’s accessible for voice search services, like Amazon’s Alexa.
According to a 2018 study conducted by BrightLocal, “58% of consumers have used voice search to find local business information in the past 12 months (at the time of the study)…46% of voice search users look for a local business on a daily business.” 58% and 46% are significant percentages. As voice search technology continues to improve, those numbers will only increase. Get ahead of the curve, and make sure Alexa and other voice-guided search engines can direct users to your business.
4. Spend More Time Running Your Business.
Your business information is on hundreds of websites, whether you maintain the data or not. Specific sites exist just to catalog and create databases of business information, like Local Pages and Superpages. Others, like Yelp, give users a platform to share information about businesses.
How often do you check to make sure your contact information is up-to-date and accurate everywhere on the internet? Subtle differences, like a misspelled road name or listing “Ave.” instead of “avenue,” can confuse search engine crawlers. As previously mentioned, if search engines struggle to find consistent information about your business, your rankings will suffer. If your rankings suffer, it will be more difficult for customers to find your business’s webpage. Learn more about web crawlers.
Local Listing Management Services for Your Business
The simplest solution is to implement Business Listing Management for your business and all its locations. This service actively monitors and maintains your business’s contact information on over 100 websites, search engines, apps, voice assistants, GPS systems, and social networks. While the Business Listing Management service is working on the tedious task of making sure your business’s contact information is up-to-date, you can focus on more important aspects of your business, like maintaining client relationships.
Does Business Listing Management Sound Like a Good Fit for Your Business?
Contact High Touch Technologies to learn more about the benefits of Business Listing Management or additional website services, such as Website Development, Website Security, Domain Management, Search Engine Optimization (SEO), or Website as a Service (WaaS).